MummyRQ

Every great journey begins in a place that few people would imagine.

For MummyRQ Sdn Bhd, it began in 2015, in a modest 5 by 3 foot kitchen in my home.

I am a mother of 2 that time, and like many parents, I wanted children to have access to food that was wholesome, honest, and made with care. What started as a mother’s determination to prepare better food gradually became something much bigger a mission to help more families give their children a healthier start in life.

With only a small amount of capital and a heart full of determination, I began preparing baby food in that tiny kitchen. There was barely enough room to work, yet every recipe was carefully prepared, every order was packed by hand, and every customer was served with gratitude. In those early days, I was the cook, the packer, the salesperson, the delivery person, and the business owner all at once.

The journey was never easy. There were financial challenges, operational hurdles, and moments when the future seemed uncertain. But every obstacle became an opportunity to learn, improve, and grow. More importantly, every returning customer reminded us that trust is earned through consistency, quality, and genuine care.

That trust became the foundation of Groomy, our flagship halal baby food brand. What began as homemade meals prepared in a small kitchen has grown into products enjoyed by families across Malaysia and international markets.

A significant turning point in our journey came when MummyRQ was selected to participate in the ILTIZAM Catalyst Programme by Ekuinas. The programme challenged us to think beyond running a business and start building an organisation that could grow sustainably. Through mentorship and strategic guidance, we strengthened our leadership, sharpened our business strategy, improved our operational discipline, and developed a clearer roadmap for scaling the company. More importantly, ILTIZAM gave us the confidence to believe that a homegrown Malaysian brand could compete on the global stage.

Today, MummyRQ operates from a 16,000 square foot manufacturing facility, complete with our own Quality Laboratory and Innovation Laboratory, where we continue to develop innovative halal food products that meet high standards of quality and food safety.

Although our business has grown far beyond that small kitchen, our purpose remains unchanged: to create products that parents can trust and children can enjoy.

Our journey is still being written. By 2030, we aspire to bring Groomy to families in more than 30 countries, proudly representing Malaysian innovation and halal quality to the world. Looking back, I realise that success is not defined by where we begin, but by the courage to keep moving forward and by the people who believe in our vision along the way.